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Drug companies have a long history of misleading doctors and harming patients. In Bad Pharma (2012), British physician Ben Goldacre exposes the deep-rooted corruption at the heart of the pharmaceutical industry. He explains how companies are financially driven to market their poorly researched drugs, how scientists are driven by ego to modify trials, and how regulators do nothing to fix these problems. Goldacre includes plenty of examples to illustrate the often horrific consequences for trial volunteers as well as real-life patients. While medical professionals and patients can take individual steps to counter the corruption, Goldacre warns that action is required on a larger scale to reform and safeguard the industry.